Global Business Management

Driven by Global Sales and Marketing

CCBC 2021


6TH MAY 2021


The Cross-Cultural Business Conference is an international conference that takes place at the University of Applied Sciences Upper Austria. It is hosted by the study degree programme Global Sales and Marketing. 

The conference provides a platform for lecturers, researchers and practitioners to enhance their knowledge and discuss latest developments in the fields of global business and export management, marketing, sales and service management, higher education, HR management as well as innovation and entrepreneurship.


Booklet of Abstracts of the Cross-Cultural Business Conference 2021

Please use the following link to download the Booklet of Abstracts of the Cross-Cultural Business Conference 2021: CCBC2021 Booklet of Abstracts.pdf 


Proceedings of the Cross-Cultural Business Conference 2021

The proceedings of the CCBC 2021 are available on the publisher's website: Margarethe Überwimmer, Robert Füreder, Michael Schmidthaler (eds.) - Cross-Cultural Business Conference 2021 (