14TH MAY 2020
The Cross-Cultural Business Conference is an international conference that takes place at the University of Applied Sciences Upper Austria. It is hosted by the study degree programme Global Sales and Marketing.
The conference provides a platform for lecturers, researchers and practitioners to enhance their knowledge and discuss latest developments in the fields of global business and export management, marketing, sales and service management, higher education, HR management as well as innovation and entrepreneurship.
Click here to download the Booklet of Abstracts of the Cross-Cultural Business Conference 2020.
Proceedings of the Cross-Cultural Business Conference 2020
Überwimmer, Margarethe, Robert Füreder, Michael Schmidthaler and Markus Vorderwinkler (2020), Proceedings Cross-Cultural Business Conference 2020, Düren: Shaker Verlag.
You can download the Proceedings of the Cross-Cultural Business Conference 2020 on the publisher's webpage. You may access the page here.