Global Business Management

Driven by Global Sales and Marketing

CCBC 2019


16TH - 17TH MAY 2019


The Cross-Cultural Business Conference is an international conference that takes place at the University of Applied Sciences Upper Austria. It is hosted by the study degree Global Sales and Marketing. 

The conference provides a platform for lecturers, researchers and practitioners to enhance their knowledge and discuss latest developments in the fields of global business and export management, marketing, sales and service management, higher education, HR management as well as innovation and entrepreneurship.


Proceedings of the Cross-Cultural Business Conference 2019

Überwimmer, Margarethe, Robert Füreder, Michael Schmidthaler and Martina Gaisch (2019), Proceedings Cross-Cultural Business Conference 2019, Düren: Shaker Verlag.

Click  here  to download the abstracts of the Cross-Cultural Business Conference 2019.
To download the complete issue, please go to the publisher's homepage. You may access the page here.