14 - 16 MAY 2025
The Cross-Cultural Business Conference (CCBC) is an international conference that takes place at the University of Applied Sciences Upper Austria, School of Business and Management, Campus Steyr. It is hosted by the study programme Global Sales and Marketing.
CCBC serves as a valuable platform for lecturers, researchers, and practitioners to expand their knowledge and engage in discussions on the latest international and intercultural advancements in various fields.
In a bid to broaden its impact, the conference stands on 3 pillars. Beyond the traditional research paper focus (pillar 1), CCBC2025 invites educators and researchers to also submit compelling case studies tailored for teaching purposes (pillar 2). This expansion aims to bridge theory and practice by showcasing innovative pedagogical methods, ethical dilemmas, and real-world problem-solving scenarios within crosscultural business. With an emphasis on multidisciplinary applications and fostering engaging learning experiences, selected research contributions and case studies which meet the quality standards will be invited to be published. Backed by popular demand, CCBC2025 will also offer interactive workshops (pillar 3). Our conference motto, "Charting the Course: International Business in the Transformational Era," encapsulates the spirit of adapting, thriving, and excelling in the face of evolving challenges.
If you are interested in more details, please visit the conference website: https://fh-ooe.at/en/conferences/ccbc-2025