Global Business Management

Driven by Global Sales and Marketing

CCBC 2022


12TH & 13TH MAY 2022


The Cross-Cultural Business Conference is an international conference that takes place at the University of Applied Sciences Upper Austria. It is hosted by the study degree programme Global Sales and Marketing.
The conference provides a platform for lecturers, researchers and practitioners to enhance their knowledge and discuss latest developments in the fields of global business and export management, marketing, sales and service management, higher education, HR management as well as innovation and entrepreneurship.



Booklet of Abstracts of the Cross-Cultural Business Conference 2022

Please use the following link to download the Booklet of Abstracts of the Cross-Cultural Business Conference 2022: Booklet of Abstracts 2022.pdf


Proceedings of the Cross-Cultural Business Conference 2022

The proceedings of the CCBC 2022 are available on the publisher's website: CCBC 2022 Proceedings